Understanding the purpose of a logo.

This post from Brian Hoff, owner of The Design Cubicle explains what a logo doesn’t need to be or do. It’s easy for designers to moan about a client’s requests and their lack of knowledge about design. But the fact of the matter is, it is the responsibility of the designer to define the purpose of the design before creating it. This post does the job for you take a look.

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Jon Green
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