Ballantine’s Dancing Whisky Bottle

More booze news, Ballantine’s Whisky has launched a new self illuminating bottle which displays a graphic equalizer and reacts to the sound of music. The concept was created by London-based packaging agency The Core to reinvigorate the on-trade arm of the 182 year old brand.

When it comes to whisky, tradition often lies at the heart of the brand, devices like family crests, wax seals and tartan are synonymous with the big players in whisky. Ballantine’s have made a brave choice here, I for one am not going to try and predict the effectiveness of this campaign, but on a personal level, I think scotch whisky should be proud of its heritage, it should be quiet, refined and intelligent, unlike this new bottle which to my mind is loud, brash and ultimately just a bit trashy. Perhaps it’s aimed exclusively at footballers and that Danny Dyer idiot.


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Jon Green
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