Ad of the day – The 25yr Absolut vodka campaign

For 25 years Absolut Vodka used their iconic bottle as the main focus of their every advert. Known as one of the most famous and long running print campaigns of all time, I’ve paid homage to it today in this collection of some of the Absolut Places prints, which use famous landmarks, shapes and other geographical or social references to create the Absolute bottle shape. Just imagine how much fun the art director of this campaign must have had. There’s over 1500 prints in the entire collection, but here are just 75 of the best. I love them, I hope you do too!

Absolut changed their print campaign in 2007, deciding not to focus on the bottle so much, instead they have created an imaginary Absolut World, where men can have babies, taxies are Porches, and Times Square has art instead of adverts. If you’re really geeky like me, and you want to see more Absolut prints, go to http://absolutad.com/absolut_gallery/singles/.


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Jon Green
United Kingdom

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