ad of the day – adverts that respond to you looking at them

Here’s another one of those “Why didn’t I think of that?” ideas. This amazing ad for amnesty international actually senses when it is being viewed and changes accordingly, it’s such a clever and innovative idea, particularly in this application.


2 Responses to “ad of the day – adverts that respond to you looking at them”

  1. 1 Colin
    December 7, 2009 at 12:14 pm

    Have you seen the Dutch Weight Watchers advert in the bus stop? It’s got a scale in the seat, so when you sit on it, the advert tells you how heavy you are. It’s pretty cool, and in the vein of what I suppose you’d call ‘interactive’ advertising.

  2. December 7, 2009 at 12:50 pm

    Yeah it’s great, a bit embarrassing but I guess that’s the idea. The one I’ve seen was for Fitness First, here’s a link to it http://bit.ly/77hT2W

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Jon Green
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