06
Dec
09

ad of the day – there’s no such thing as an old junkie

Today’s ad of the day isn’t exactly the eye candy you might have been looking for, but it’s certainly an ad that works. The campaign, run by Focus12, a rehab centre in the UK uses the line “There’s no such thing as an old junkie. Take back your future” to try and convince addicts to enter their rehab programs. Quite a dark issue I’m sure you’ll agree, but worth praise for the shocking truth it exposes in such a creative and evocative way.  

Here are the other two ad’s in the campaign, like I said it’s not pretty, and it’s definitely not funny, but it’s effective and I applaud that.

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Jon Green
Wirral
Merseyside
United Kingdom
Jon_G@live.co.uk

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