ad of the day – Suicide Sells Pepsi Max

I was amazed to see this Pepsi Max advert using such a taboo subject to illustrate the “one very lonely calorie” idea behind the campaign targeting weight concious consumers. The underdog brand of cola have found the common enemy in this consumer group, the calorie, and so I guess nobody cares if the calorie commits suicide. I think it’s great, it has balls and it certainly doesn’t lack the “LOOK AT ME!!” factor, however, strangely it seems to lack brand consistency with the usual Pepsi Max guidelines, but we’ll let them off for this amazing and evocative illustration.


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Jon Green
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