Coca-Cola pay buskers to sing “Holidays Are Coming”














The most famous drinks brand in the world are sponsoring London Underground buskers to perform their trademark song. The usual Coca-Cola ad campaign will be launched on TV on the 14th November, some people see that as the official begining of Christmas. This year though, they’re backing up their usual TV and Print campaign with an unusual outdoor element. They will be sponsoring busking pitches on the London Undergroun network through CBS, the leading outdoor ad agency in the UK. The buskers will play carols along with the brand owned “Holidays Are Coming” song from the TV ad.

You can expect buskers to start singing for coke on November the 30th.


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Jon Green
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